Diamond Footwear representative, SonReal comes in with another great music video from his current mixtape ‘Where’s Waldo?‘ shot and directed by Vancouver local, Liam Mitchell.

Diamond Footwear and Matix Clothing Hip Hop representative SonReal just dropped a new video featuring Ali Milner. Look out for this video on Much Music and be sure to check out SonReal on Facebook!

Check out Vancouver based recording artist and new Diamond Footwear representative, SonReal‘s new Diamond commercial. Also, if your in the area he will be performing tonight at the Skate Night in Whislter, BC and again in Vernon, BC tomorrow night.

This past weekend, Vancouver based, Matix and DVS representing hip-hop artist SonReal was in Toronto filming his first major music video for his single titled “Already There“. Char Loro from Lovehard was there to cover a bit of the late night shoot so click the photo to check it out!

Wanna download some good local hip-hop for FREE?? Then click HERE or the image below to download SonReal’s new album, the Lightyear Mixtape.

You’ll be happy you did.

Justalilhype is a Vancouver based urban online magazine interviewing some people in the city who are creating some hype! From skateboarding to music, dance and culture they pretty much cover every ground.  They recently caught up with SonReal to see what he’s doing, where he’s been and where he’s going. Click the photo below to check out the interview!

If your in the Okanagan this weekend make sure you roll up the sleeves, let the hair down and get to The Well @ UBCO! Matix and DVS are bringing out SonReal & DJ Rich-A to ensure a night of nonstop entertainment. It’s worth the drive wherever you are!

Check out some a few of the photos from Son Real’s latest tour for the release of his new album “The Stroll”.

SonReal on the mic and Rich-A on the 1′s and 2′s.

Son Real’s MySpace – http://www.myspace.com/SonReal

Rich-A’s MySpace – http://www.myspace.com/therealdjricha

If you are going to be in or around Pemberton, BC this Saturday make sure you stop by the Pemberton Hotel and help raise money for the Haitian relief effort. Matix and DVS are setting up SonReal and DJ Rich-A to make sure it’s a worthwhile and enjoyable evening! Bring your friends and family and help raise some money for people in need.